Project Neon revealed by Samsung's STAR labs at CES 2020
Project Neon revealed by Samsung's STAR labs at CES 2020

Project Neon revealed by Samsung’s STAR labs at CES 2020

Samsung finally took off the wraps from Neon after heavily teasing Neon for over a month. The latest venture in artificial intelligence by the South Korean company is an ‘artificial human’ able to behave like a real human and display emotions and intelligence. Neon is being developed by Samsung’s research division that’s called Samsung Technology & Advanced Research (STAR) Labs. The project is managed by Pranav Mistry, it’s President and CEO. Neon basically makes video chatbots that look like real people and act like them. Users will interact directly with them and the avatars will respond and converse appropriately with emotions. In addition to English, Neon also supports other languages, including Hindi.

Neons

“Neons are not AI assistants”

Samsung STAR

“Neons are more like us, an independent but virtual living being, who can show emotions and learn from experiences. Unlike AI assistants, Neons do not know it all, and they are not an interface to the internet to ask for weather updates or to play your favorite music.”

Samsung STAR
Core R3

There is no evidence that Neon is integrated into any of Samsung’s existing products based on a privately owned platform named Core R3. The R3 stands for Reality, Realtime and Responsive, and the platform promises to ensure data integrity through state-of-the-art protocols. But how the system functions and relies on it can hardly be explained. In addition to Core R3, the company spoke of Spectra that is supposed to improve the platform’s immersive experiences.

We must wait for more from the company on the project. Samsung plans to host a conference on ‘ Neonworld 2020 ‘ later this year to give more insight into the subject covering Core R3 and Spectra.

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